For organisations that need to promote the magic of a unique experience, such as those in tourism or the arts and culture sectors, traditional websites and social media can be limiting and frustrating.
Flat content, such as blogs, videos and photos – including 360 virtual tours – can only give a fleeting glimpse of the unique experience your organisation offers.
And no matter how much you spend on creating content to compete for attention, your success is always determined by someone else’s algorithm, rather than the goals that make your business grow.
Take your online communications to a new dimension; transcend time and space and bring to life the impossible for your visitors.
With a Bright Immersive web experience, the only limit is your imagination!
An immersive web experience can:
Supercharge your online visibility
Enhance your customers’ virtual experience of your brand
Free you up to focus on achieving the goals that matter most to you
Immersive web vs. traditional web
The immersive web (also known as WebVR or WebXR) brings a blend of powerful communication technologies directly to your web browser:
The interactivity of video games
The 3D graphics and spatial sound of virtual reality
The connectivity and usability of the web
It’s the MOST ACCESSIBLE form of immersive technology available, with nothing to install and it works with a range of devices, from smartphones to the latest virtual reality headsets (for those who have them).
This is not a new technology; it’s been around since 2017 and has been used by brands such as Disney, Sony, Ford and Toyota.
An interactive Web XR theatre teaching aid for lockdown
After hearing about the plight of secondary school drama and performing arts teachers during lockdown, Bright Immersive created a WebVR theatre, which they could use to boost engagement with remote lessons.
To maximise accessibility, we designed the WebVR theatre to older smartphones and in in VR viewers, rather than the latest VR headsets.
Visitors had the chance to explore the auditorium and backstage by clicking on info panels with definitions and key facts aligned to the syllabus. They could also change the on-stage lighting and raise and lower the main curtain.
In its first month of going live, the WebVR theatre received more than 5,000 views and enjoyed dwell times of around 12 minutes, which was considerably longer than you might expect for a traditional flat webpage.
Explore the theatre by visiting: http://brightimmersive.neocities.org
Collaborate with Bright Immersive
Bright Immersive is the 1st UK-based company to offer dedicated and holistic immersive web design services.
Established by award-winning business communications specialist Ben Wilson, we enable organisations -- like yours -- to get ahead by taking advantage of the exciting opportunities being created by the immersive web and WebXR.
Bright Immersive is proud to be part of Immerse UK, the UK’s leading immersive technology network, which ensures all our clients benefit from the latest insight from the growing immersive industry.
We’re also the first official Arts Award Supporter dedicated to developing the next generation of immersive digital artists.