• Ben

New interactive virtual tour helps people stay connected to the magic of theatre via their browser

Updated: Jun 20

While many places are starting to emerge from lock-down, for the foreseeable future, theatres and performance venues around the world - from the West End and Broadway to community arts centres - remain closed and deserted.

So, to help people stay connected with theatres and performance arts, while social distancing continues, I've created an online interactive experience / learning resource, that runs in your browser - no need to install any software!

In this first beta release you can:

  • Raise and lower the grand curtain

  • Step out into the spotlight

  • Learn about the key stage positions

  • Make changes to the lighting

I recognise for many people that video conferencing fatigue is starting to set in, so I also wanted to use this to demonstrate how, with a little imagination and the right technical expertise, the immersive-web means there can be so much more to online arts than just Zoom calls and YouTube videos.

I've aimed to make this tour as interactive as possible, while balancing it with accessibility. This means I've only used a small fraction of the full range of features this technology has to offer.


I'd really would like this tour to become an engaging and useful learning tool to help people use technology to stay connected to the magic of the theatre at this time. If you have any suggestions for future enhancements, please share them in the comments below.


Unleash the potential of immersive

While the design of this theatre is fictional, the same technology can be used to create identical 3D online digital replicas (Digital Twins) of any real-world venue or location, helping to give people virtual access to your spaces when they can't physically be there.

If you would like to find out more about how the immersive web could form part of your social distancing response / future strategy and how I can help you achieve your goals, please get in touch.



Immersive creativity

From education to entertainment, engineering to manufacturing, design and technology to marketing, hospitality and healthcare – immersive digital technologies, such as the immersive web (WebXR), Augmented Reality (AR) and Virtual Reality (VR) - are changing the way we experience the world. Check out the Schools, Colleges and Charities page to see why having a blend of both digital and creative skills is becoming so important and how Bright Immersive can help.


How it works:

This interactive theatre was built with ‘A Frame’ WebXR code from the Mozilla Foundation. WebXR - XR stands for Extended Reality - literally brings a whole new dimension to browsing the web, making it possible to see, move and interact with digital 3D spaces and objects within your internet browser. It also works across a range of devices, from traditional desktops and smartphones through to the latest VR headsets.


Unable to access the interactive theatre? If you're unable to view the fully interactive WebXR version of the theatre, please take a look at the static 360 tour.

System requirements

The tour has been designed to work on most computers, tablets and smartphones equipped with a popular modern browser e.g. Chrome, Firefox or Edge.

If you are using a tablet or smartphone, please ensure the accelerometer is turned on and “Allow motion sensor”, if prompted. This will enable you to move the device to look around.

Tips for some older Apple Devices:

If the experience doesn’t work on your device, you may need to make some changes to your Safari browser settings to enable your browser to show 3D objects.. N.B. Before making any changes to your settings, please check manufacturer’s guidelines.

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